Blog articles in German are available here.
20 June 2020
COVID-19 has sent airlines to incentive care all over the world. Now it is time to get out of the sick bay and passengers back on board. But how should airlines address their customers' worries regarding health and travel safety? Avoid over-reassurance and beware of the "anzen shinwa".
13 March 2020
The discussion about COVID-19 and the risk of such outbreaks has gone to the swans, the black ones. Black swans are singular, highly unlikely events you are not prepared for. Especially at the stock markets around the world, the poor animal is blamed for the coronavirus to do so much damage. But a pandemic like the current is far from being an unexpected black swan. It is a grey rhino.
15 May 2019
This article written for the Crisis Response Journal highlights how the revolutionary change of the media landscape forces crisis communicators to shift from a mainly procedure focused preparedness to a more holistic approach. Decision-making skills will be key to repond to less and less predictable challenges.
02 March 2019
The latest escalation in the conflict between India and Pakistan shed light on a phenomenon that has been overlooked by many for
years: How social media are turned into powerful weapons of mass disruption. Terrorists have actually already killed just by using these virtual weapons. Are we prepared to respond?
9 November 2018
The major conflict communicators have to manage in the early stages of a crisis is the demand
for almost instant communication vs. the lack of confirmed information. Read how you can solve that conflict.
20 February 2018
Whatever risk you are able to think of, is a risk worth to be considered. Why it is important to face your real worst case
scenario when you prepare your crisis communication arrangements.
26 October 2014
Unidentified submergible objects in Swedish waters! It's a tough job to transparently communicate a story that is top secret. But in times of crowd-sourced 24/7 surveillance by social media users, it's a bad idea to lie. If you can't speak, just say so, or get caught in the act.
18 June 2014
Social Media Firestorms: Don't be scared by the Hype!
A firestorm ignored might be a crisis ignited. No reason to be scared. Read why firestorms are often hyped up too much and how you can tackle them.
23 March 2014
It has become a standard operating procedure to criticize the airline for its crisis communication in the aftermath of an aviation disaster. Read why this is unfair in case of MH370 and what a crisis of this scale means to an airline.
03 March 2014
An emergency plan is never enough. Without committing enough resources to carry it out once the alarm bells ring, it remains just a piece of paper. Read why taking care of victims' families and friends matters and what the takeaway for other industries is.